Jacques François DIOUF

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Discipline(s): Management, Marketing

Current position: PhD student

Curriculum

ACADEMIC QUALIFICATIONS

Since January 2013
Doctoral student in Management Science, under the supervision of K. Gallopel-Morvan (EHESP) and G. Hastings (University of Stirling, GB)
Title (provisional): The effects of marketing alcohol-based drinks on representations and behaviour of Youth alcoholism: mechanisms of persuasion and issues.

2011-2012
Master's in Marketing Research, Rennes Management Institute – IAE, University of Rennes 1
Options: consumer neuroscience, quantitative and qualitative analysis, distribution, social
marketing
Dissertation: The impact of alcohol marketing upon the youth and women consumption, an underlying
persuasion mechanism: benchmarking the Luxury industry

2009-2011
Master's in International Marketing and Strategic Management, Berlin School of Economics and
Law (BSEL)
Options: marketing strategy & controlling, CRM, brand management, project management

2007-2010
Master's Grade, Marketing & Strategy, ESC Rennes School of Business
Options: marketing communication, consumer behaviour, services marketing

2005-2007
Elite classes for Engineering Schools, Lycée Louis-Le-Grand : Hypokhâgne – Khâgne (Paris)

2005
Literary Baccalauréat ('A' level equivalent), option: Literature, Humanities and social sciences – honours 'Bien' (Good) (Dakar)

PROFESSIONAL EXPERIENCE

2012
Assistant Product Chief for Perfume Development product – Global Team COTY PRESTIGE (PARIS) – 6 months
Development of collections GWPs, kits and digital platforms. Participation in the development of
innovations 3 years. Performance sell- in/sell-out analyses. Budget consolidation and monitoring. Competitive
watch and identification of practices. Service providers' brief Olfactory development monitoring, mock-ups.

2010
Assistant Care Operational Product Chief – CLINICAL (Estée Lauder Companies) (PARIS) – 6 months
Missions: Implementing and following up marketing programmes. Market study, Competitive watch and
sales analysis. Development of sales force tools. Product launch, Media operations, Promotion

2010
Brand consulting – PIZ BUIN (Johnson & Johnson) (BERLIN) – 6 months
Missions: Market analysis, Brand and product range audit, Sales analysis, Competitive watch and
benchmarking, Re-positioning the brand, Production of marketing mix

2009-2010
Junior Marketing Consultant – KICHER&BURKHARDT (Communication agency) (BERLIN) – 6 months
Missions: Creation of CRM project, German Red Cross: Marketing of a social magazine, B2B
partnership project, Deployment of acquisition and customer loyalty tools for B2C.

2009
Assistant Boutique Manager/Marketing studies officer – HUGO BOSS (PARIS) – 3 months
Missions: Sales analysis and Reporting, Management of sales teams and the boutique, Stock and inventory
management, Market analysis and competitive watch, Audit of HUGO BOSS lines, Merchandising